Rigby, H., and Leibtag, S. (1994). HardWear: The Art of Prevention. Edmonton: Quon Editions. 176 pp.
Hugh Rigby and Susan Leibtag’s (1994) collection HardWear: The Art of Prevention presents a range of condom adverts, copy campaigns, and product packaging from the 1980s and 90s. It demonstrates rigorous tactical approaches for exposing sexual cultures to the necessity and usefulness of condoms. In addition to an excellent, short history of the condom in the introduction, the authors reflect on the purpose and centrality of condom use to sexual health histories. They then leave the various adverts and images to present their messages. Moving from issues of gay male substance use to the severity of AIDS illness among heterosexual couples, the collection compiles a variety of compelling materials for scholars and readers interested in the development prophylactic history and media representation. In short, HardWear is a simple and powerful collection of sexual history imagery. It is a very good companion for research and studies about HIV/AIDS and STIs.